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Apps & Services Privacy Notice

Last Modified: January 15, 2025

At OVAL, we take your privacy as seriously as we take our commitment to improving metabolic wellness. Because we want you to use our platform with confidence, we want to make sure you are aware of what data we collect, what we use it for, how we store it, and how you can ask us to review, modify, or delete it.

First, by creating an account with OVAL via the login on our website homepage, through our applications/apps, or through our agents, partners, or affiliates (collectively “Agents”), you are representing that you are:

  • at least 18 years old
  • providing your own information, including email address
  • consenting to receiving product and/or service-related communications to the email address that you provide.

By downloading or using one of our apps or web services, including dashboards (collectively “Apps”), by enrolling with OVAL or its Agents, accessing OVAL program, testing, content or information (collectively “Services”) or otherwise communicating with OVAL (e.g., webform submission, questionnaire response, etc.), you are agreeing to permit OVAL to collect, use, and store data in accordance with this Apps and Services Privacy Notice. This Apps and Services Privacy Notice applies to all users of our Apps or Services, including any person who may have accessed our Apps or Services by using your OVAL account, with or without your knowledge or permission.

Please do not use OVAL Apps or Services if you do not accept the terms of this Apps and Services Privacy Notice and the OVAL Terms and Conditions.

For information regarding data collected and processed via our various websites, please also see: https://www.OVAL.care/legal.

What data does OVAL collect?

OVAL collects data directly from the information you provide in response to user inputs and indirectly by your usage of OVAL Apps or Services. Below are examples of the types of data OVAL may collect either directly or indirectly:

  • Account and profile information: This is information that you provide when setting up your OVAL account and user profile. You may provide information such as your name, mailing address, postal code, email address, date of birth, gender, occupation, profile photo, or any other information that may be used to describe or identify you.
  • Health and wellness-related data: OVAL aims to support general health and wellness and therefore may collect or observe information relevant to this purpose during your use. Such information may include height, weight, BMI, heart rate, body fat mass and related measures, muscle mass and related measures, bone density and related measures, waist circumference, basal metabolic rate, blood glucose levels, cholesterol levels, lipoprotein levels, triglyceride levels, blood lactate levels, blood pressure levels, oxygen saturation levels, hemoglobin (HbA1c) levels, insulin use, diabetes status, information related to your menstrual cycles or menopausal status, cardiovascular or cardiopulmonary conditions and or medications related to treatment of these conditions, grip strength, stress levels, sleep-related information, or composite or calculated indices, such as the MetFlex index, or any other measure or derivation related to the general purpose.
  • Fitness and nutrition-related information: OVAL offers movement-based programs and therefore may collect or observe information relevant to this purpose such as exercise intensity levels, types of exercise or activities/inactivity, exercise programs, number of steps, speed, distance, food, caffeine, water, or alcohol intake, smoking habits, or any other information that may be related to the general purpose.
  • Third-party devices and other connected apps: If you connect other devices or apps to OVAL, OVAL may collect or observe information such as device manufacturers, model information, other identifying device or app data, and third-party app IDs, including social media IDs, or any other information that may be relevant to the general purpose.
  • User-generated content: Any information that you post, submit, send or receive using OVAL may be collected such as forum posts, messages, replies, comments, images, videos, audio clips, survey responses, quizzes, assignments, support tickets, and feedback, or any other information that may be relevant to the general purpose.
  • Your use of OVAL Apps: Information regarding your use of, or engagement with the OVAL Apps may be collected such as messages sent or received, app settings, and in-app usage information, including menus and settings clicked, features used, frequency and duration of use, and any error messages displayed, or any other information that may be relevant to the general purpose.
  • Technical information: Information related to the technical function of the Apps or environment in which the Apps are used may be collected such as firmware version, operating system, and device IDs, including MAC address, Android ID, serial number, mobile advertiser IDs, or any other information that may be relevant to the general purpose.
  • Geolocation data: If your location-based features or location settings have been enabled on your device, we may receive your device’s precise geolocation and other information related to your location through GPS, Bluetooth, or Wi-Fi signals. Your device may notify you when we attempt to collect your precise geolocation data, or any other information that may be relevant to the general purpose.

You are responsible for ensuring the accuracy of the personal information that you provide to OVAL. Providing inaccurate information may affect your ability to use the Apps or Services, the information you receive from the Apps or Services, our ability to contact you, and the ability to obtain feedback, or otherwise provide you with support during your use of the OVAL Apps or Services.

How does OVAL use and protect your data?

OVAL is committed to keeping your personal data confidential. We will use, transmit, and store your data in a secure and encrypted manner as described below. Your data will only be used to:

  • provide you with the tools, information, and functionality delivered through our Apps or Services;
  • share relevant content with you related to exercise, fitness, wellness, or general health, including but not limited to customized content and recommendations tailored to your interests and interaction with our Apps or Services;
  • provide you with support regarding your use of our Apps or Services, including responding your messages or inquiries;
  • provide you with updates or changes to our Apps or Services;
  • respond to your messages, requests, or inquiries or to ask for your feedback regarding our Apps and Services;
  • help us operate, evaluate, troubleshoot, and improve our Apps or Services, including developing new products;
  • perform invoicing, accounting, auditing, and other functions relevant to the business of our Apps or Services;
  • monitor and analyze usage and trends regarding our Apps, Services, or consumer base;
  • provide services or features that you request or that are otherwise necessary, including data back-up and sync services, as well as linking with third party apps, services, and devices.
  • provide advertising, such as providing customized ads, sponsored content, and sending you promotional communications (customized ads may be provided through third parties);
  • detect, protect against, and address any error, fraud, wrongdoing, or illegal activity, and/or to enforce our terms of use (link to General Terms and Conditions Agreement) of or carry out our legal responsibilities;
  • de-identify and/or aggregate certain personal data and use the de-identified and/or aggregate data for reporting, scientific analysis, research, improvement of our Apps or Services, or in development of our business (e.g., for use in informational, marketing, or promotional materials or activities); and
  • accomplish any other purpose that is communicated to you, when we collect or process any such data or information.

Who has access to my account information or personal data?

With the exception of data such as, for example, user-generated content (e.g., content you post within in the OVAL Apps to community groups), select user profile information (e.g., profile name), and other general data (e.g., points earned from participation with OVAL Apps or Services), that may be visible to third parties through the OVAL Apps or OVAL Services, including other OVAL Apps or Services users, only OVAL employees or Agent employees who need to view or access your data for the purposes of supporting and administering OVAL Apps and Services and providing you support for your use of OVAL Apps or Services, or as otherwise described above will have access to your account information, including personally identifiable data and health and wellness-related data. OVAL and Agents will take reasonable measures to ensure that all such individuals are subject to obligations to keep your data confidential and to use it only for the purposes described above. However, as no data protection procedures can be guaranteed to be 100% secure, there is always a risk of a security breach, and while we strive to protect your personal information, we cannot guarantee that any information provided or collected will not be accessed by unauthorized persons. We are not responsible for circumvention of any privacy settings or security measures that we have established. Your transmission of your data to our Apps and Services is thus done entirely at your own risk.

We may also confidentially use or confidentially disclose your information in the event of a corporate change in control resulting from, for example, a merger, sale of assets, transfer of control, or bankruptcy, solely for the purpose of effectuating any such corporate change in control. Any such use or disclosure will continue to be subject to the provisions of this Apps and Services Privacy Notice. Otherwise, we will not share or publicize any of your personally identifiable data without your express written permission.

Does OVAL send marketing communications?

If you have separately opted in for marketing communications from OVAL or Agents (e.g., during registration or via our website), we may also use your contact, demographic, or other information you provide to reach out to you with marketing or promotional communications related to OVAL Apps or Services or any Agent products or services. You may opt out of any such communications at any time by clicking the unsubscribe link in the communication or by contacting info@oval.care.

We may send the communications described above via phone, including mobile phone, email, or SMS (unless you have not opted in for, or have opted out of, SMS), including using an automated dialer. Message and data rates may apply. You may opt out of any SMS messages by responding with “STOP,” or to receive help with your SMS communication preferences, respond with “HELP.”

Does OVAL use Artificial Intelligence ("AI")?

OVAL uses machine learning and AI modeling techniques to optimize the OVAL user experience. OVAL uses data provided by, or collected from users, including data that may personally identify a user or that may relate to a user's health or wellness condition, to provide more accurate and more targeted recommendations and to potentially improve user outcomes. Personal user information may be input into OVAL data model(s) and may be aggregated with data from other OVAL users. The data used to train the OVAL data model(s) may be de-identified such that it is no longer possible to identify individual user characteristics. Only the minimum necessary user data is used to train the OVAL data model(s) and may be stored in conjunction with the OVAL data model(s).

Although actual user data is not stored in the data model(s), it is not possible to delete or remove, or otherwise undo the use of, or reliance on such data when training the model(s). Therefore, any later request to delete or modify any user data will not affect the trained data model(s).

What if you'd like to review, modify, or delete your data?

Other than as described in regards to AI usage, if at any time you would like to review, delete, or modify any of your data that we’ve collected, please simply contact us at info@oval.care. OVAL will not discriminate against you for exercising any rights you may have under any applicable data privacy or security laws or regulations. Please note that OVAL may retain certain of your data for applicable legal, regulatory, or other reasons that are permitted by applicable data privacy laws and regulations. You also understand and acknowledge that any request to delete or modify such data only impacts the data that remains in OVAL’s control or custody. Even after removal, copies of personal identifiable information may remain accessible e.g., user profiles may remain viewable in cached and archived pages or if other users have copied or stored your personal identifiable information.

What if we change the terms of this Apps and Services Privacy Notice?

We may need to update this Apps and Services Privacy Notice to account for changes in how we collect, process, or use your personal information. If we make material changes to this Apps and Services Privacy Notice, we will notify you by posting a notice on our website or notifying you via the email address you provided on your account. The date when the document was last updated is shown at the top of this Apps and Services Privacy Notice. Be sure to return to this page periodically and review the most current version of our Apps and Services Privacy Notice.

Your continued use of OVAL Apps, Services, or support following any changes will indicate that you acknowledge and agree to the terms of the revised Apps and Services Privacy Notice.